Crown Royal is an iconic name in the world of premium whisky, known for its smooth taste and its signature purple bag that has become a symbol of craftsmanship and tradition. For this project, the focus was on creating packaging that not only reflects the brand’s heritage but also brings a modern, premium touch to the presentation.

The design aimed to elevate the sense of luxury while keeping the authenticity Crown Royal is celebrated for. Through thoughtful details, refined materials, and a balance of tradition with contemporary aesthetics, the packaging offers a memorable experience that mirrors the richness of the whisky itself.