Absolut is recognized worldwide as one of the leading names in the spirits industry. Famous for its pure, smooth vodka and its iconic bottle design—originally inspired by 18th-century Swedish medicine bottles—the brand has always stood out for its creativity and bold identity.

In one of their recent initiatives, Absolut introduced a series of limited-edition premium paper bags, each featuring bespoke illustrations connected to seven major cities: Singapore, Bangkok, Kuala Lumpur, Istanbul, Brisbane, Auckland, and Dubai.

The brand invited talented illustrators from around the world to create artwork inspired by these cities. Selected designs were printed on the bags and made available exclusively in the respective locations, packaged with a bottle of Absolut. What began as a collection of seven unique designs has since grown into 37, many of which celebrate cultural moments and festivals such as the Chinese New Year.